If you are asking yourself, "What is a conversion rate?" then you have a problem already.  If you know what your conversion rate then lets talk about some basics.  On average conversion rates for websites should be at about 3%.  So in easy-to-understand terms, if you have 300 visitors to your website today you should have made atleast 3 sales.  That would be a normal conversion rate.  I was talking to a client this morning that was telling me about his conversion rate being 5% over the holiday weekend.  Thats about normal too for a bigger shopping weekend if you have the right deals on your site.

Making sure you take advantage of the seasons is huge!  If you do not have a "Christmas Sale Explosion" on your site somewhere easily visible above the break then you are missing out. 

I have said this before, but also talking to your suppliers about holiday specials, and offers they may be able to give you that you can pass along to your customers.  Having huge savings and better deals then your competition can be a huge factor in conversion rates as well.  Do you even know what your competition is selling their products at?  Do you know what your products are selling for on buying solution sites or places like Ebay?  If not then you need to do a little better research and site analysis.

Look at your computer screen right now and pull up your website.  If you are looking at it on a 17 inch monitor what comes up above the break?  Do you have the most important stuff where people click?  Where is that you ask?  In the top left corner of the website make a square about 4 inches by 4 inches and that is the hottest spot of your website and the most important info needs to be included there!

Once you show your dropshipping company that you are a force to be delt with and you bring them sales etc., they will be more willing to work with you and give you good deals - so don't give up!