Just wanted to share a useful tip that could drum up sales and increase your sites conversion rate at the same time. It can also help with search engine rankings if done properly.
I am talking about writing reviews for the products that you are selling on your website. Product review sites get great rankings on the search engines and most people looking for products to buy online are (at first) looking for information. It is the information that leads them to buy, and information could be what you site is lacking.
Do not count on the description the supplier gives you for the product to be "enough". Adding additional information like "read my review", or "compare this product" will keep people on your site rather then leaving to find additional information they may be looking for. Wording inside the description like this to the "additional information" can also give the search engines more reason to index your "additional pages" faster then the competition, if they even index their pages at all.
If you are consistantly writing reviews about products, and adding "additional" useful information for your visitors, it can bring a huge return for anyone selling products online. It will help you with your sites conversion rate, and with search engine rankings. The bottom line here is to make more money, and who would not invest the time if it can make them more money?