I thought I would take this opportunity to share a wonderful marketing tip that was figured out by my 7 year old daughter while we were driving.  I live in a newer community in the Phoenix area, and my daughter asked me the question - Dad, does who ever has the most flags win?  I had to think about it for a second.  While driving by some new planned communities going up she asked this question and it got me thinking.  It got me thinking about so many things I can't begin to write them all down, but the main thing that impressed me was the marketing for houses that worked even on a 7 year old.

Everyone reading this blog has seen planned communities going up at some point or another, right?  You know what it looks like, the model homes are all lined up with as many flags to draw as much attention as possible.  KB Homes, one of the biggest home builders in the country even has people dancing with signs (like the people selling pizza) to draw in business.

The point here is to think about what you can do to set your business apart from all of the competition that you are going up against.  For the most part you are never going to find a business that will have no competitors.  So you must start thinking of what you can do better then the people you are going up against. 

All this makes me think about Hal Wing, creator of the little giant latter system.  Hal took a product that was already established and figured out what he could do to make it better.  You have to have this kind of thinking and innovation to succeed in business today, and especially with an online home based business (like the type I have blogged about before).  I had the pleasure of attending a conference that Hal spoke at during a BYU Hawaii business plan competition and he has a vision like no other that I have ever heard speak (business related).  He tried to help all those who attended catch a vision about not having to reinvent the wheel when it comes to starting a business, but to think about what you could do to make yourself stand out.

This takes me back to the flags and why builders use them to attract people to the model homes.  They get attention of even 7 year olds driving down the road asking their Dad what its all about.  That is marketing folks!  You can't be like everyone else, you need to have your own "flags", or you will not succeed. 

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